Religioznost in potrošništvo v sodobni japonski družbi

Authors

Tinka Delakorda Kawashima

The book ('Religiosity and consumption in the contemporary Japanese society‘) explores dilemmas regarding the effects of consumer culture on the secularization of religion. Author finds the key to understanding religion in a consumer society in the so-called popular religiosity, which she analyzes against the socio-economic and political contexts from early modern to contemporary Japanese society. Using various case studies she demonstrates how alongside official religiosity the Japanese pluralist religious field ‘allowed’ for popular religiosity with its worldly interests and practical benefits, which has had a positive catalytic role in the modernization processes. A contemporary counterpoint to such traditional popular religiosity is presented through empirical research conducted at Togenuki jizō − a popular religious site in Tokyo. The street vendors of food and clothing in front of the temple are seen to borrow religious symbols to successfully promote their products, whereas the buying of products embellished with religious symbols (i.e. during the so called ennichi festivities) may serve as a means of affirming social identities and establishing temporary communal contexts, within which religious practices take place at relatively regular intervals, thus strengthening the beliefs behind the religious symbols.

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Cover for Religioznost in potrošništvo v sodobni japonski družbi
Published
20. February 2015

Details about the available publication format: PDF

PDF
ISBN-13 (15)
978-961-05-0368-2

Details about the available publication format: Knjiga/Book

Knjiga/Book
ISBN-13 (15)
978-961-254-761-5
Physical Dimensions
148 mm x 210 mm
Paperback